Danefae is all the best of Denmark's most legendary stereotypes; with a touch of friendly irony. Cute mermaids and clever Vikings are - among other Danish stereotypes; the graphical base for Danefae's range of simple, high quality products designed especially for charmed and good natured folk, especially sticky-pawed toddlers.

In other words, their products all relate to Denmark somehow. And their main focus is on good quality products in retro design with bright colors that people notice - and hopefully it also makes people smile.