Between 1880 and 1980 the village of Virserum was one of Sweden's biggest metropole of furniture making. 100 years of interior tradition is now back. Innersmile, a small and cool company producing innovative and simply hip furniture was started in 2003 by Mikael Nilsson. The company designs, manufactures and markets soft, colorful, wonderful and unique complementary furniture in foam. All the pieces have a practical function, but at the same time are highly decorative, and deliciously provocative.