Molo is not a big design factory that treats children's clothing as a secondary line. For them, kids come first, and their clothing reflects that passion. The basic philosophy of this Danish childrens design brand, is that when children are free to express their creativity through their clothing, they gain self-esteem and confidence.

Molo believes that the fit of the clothing should allow for freedom of movement while the rich details and wonderful colors allow for freedom of expression. Their clothes open a world of possibilities for the kids, not limit the them.

Molo's clothing is unique and unpredictable. They have successfully mixed durability and funky colorful design together that has a humorous slant. Even their hugely successful baby line strays from predictable silhouettes and pastel colors. Their clothing is full of fun, quirky details set within the context of the clean and "raw" design traditions of Northern Europe.