Playsam's World: Classic and contemporary, Fanciful and functional, Simple and sophisticated.

At first glance, these characteristics may seem slightly contradictory. But Playsam firmly believes that opposites attract. After all, a small company with a big name. As the leading Scandinavian design company in its class, Playsam creates innovative and timeless wooden toys for the young and young at heart. With each and every toy, they not only strive for physical functionality, but also for an art form that challenges pre-existing artistic concepts and conventions. Their mission is to shape executive wooden toys that exude charm and charisma while simultaneously stimulating the very soul of Playsams audience. The products' capacity to appeal to the mind's eye is equally as significant as their glossy surfaces.

Playsam is a a haven for contemporary, cosmopolitan, classic design. Simply put, Playsam is Scandinavian design at its finest. To experience the world, you need only to open your eyes and reach out your hands.

Ulf Hanses, the designer of the well known Streamliner series, is a playful functionalist with both depth and character. He has been with Playsam since its early stages. The foundation for Hanses design work is toys with form, volume and proportion. Among those who have commissioned work from Hanses are Boda Nova, Ikea, Playsam and Handitech. Hanses has taken part in numerous design exhibitions both national and international and is represented at the Tokyo Toy Museum and Japan Toy Museum, among others. On numerous occasions, he has earned the distinction of Excellent Swedish Design Form.