The Danish Jewelry brand Snygg was started by Vicki Zoe Ziska who was born in Copenhagen in 1972. Educated as an industrial designer at the Danish Design School in Copenhagen, Denmark. She began the brand in 2004.

Originality, individuality and soul are among the key values behind Snygg (which means "beautiful" in Danish, Norwegian and Swedish). In some of her designs, Vicki turns towards a more edgy look, while others are raw but very feminine, industrial, yet portray an organic look.